Transmedia can be defined as the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. Henry Jenkins also adds “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” This means that something has to be added to the story on each new platform is order for it to be true transmedia. Examples of this include background stories, changing perspectives of who is telling the story, focusing on a particular event and using it in a computer game etc.
This link, also provided as pre reading material, will take you to more in depth article about transmedia by academic Henry Jenkins. He discusses the layers of transmedia in very specific detail.
An idea that is linked to this concept is the notion of fan made theories and conspiracies. One major corporation that has a huge following is Disney. There are hundreds of Disney theories out there that add to the stories of Disney, some Disney even agree to be true, when they may have never been intended at all. These theories add to the story and therefore become a part of transmedia. I have created a YouTube video of 5 fan made Disney theories.
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